By Edwin Chen
Sept. 3 (Bloomberg) — George W. Bush became the first incumbent president to skip his party’s nominating convention in 40 years — and John McCain’s supporters took no offense. Bush was literally a remote presence, addressing the gathering last night via satellite from Washington. “He is ready to lead this nation,” Bush said of John McCain, the presumptive Republican nominee. The president canceled his in-person appearance at the convention Sept. 1 to supervise emergency preparedness for Hurricane Gustav, which hit the Gulf Coast. When his image appeared on the large screens inside convention hall in St. Paul, Minnesota, Bush received a rousing reception that belied his low job-approval ratings nationally. At the same time, Bush’s absence was something of a relief to McCain, who has been trying to defuse the Democratic effort to tether him to the unpopular president. “Bush’s absence from the convention was a plus for McCain, who has sought to maintain his distance from the president without seeming to disparage him,” said Allan Lichtman, a political scientist at American University in Washington. Former House Speaker Dennis Hastert said the McCain camp is “probably” not unhappy that Bush stayed away. “It doesn’t hurt him,” Representative Ray LaHood of Illinois said.
Party Elders
Conventions typically pay homage to party elders. This time, however, the Bushes are playing a minor role even though the family is arguably the most successful in the Republican Party’s history. Bush’s father, former President George H.W. Bush, and mother, Barbara, showed up in the arena yet neither they nor the president’s brother Jeb, the former two-term governor of Florida, will be featured speakers. The last time a president missed a convention was when Lyndon Johnson skipped the Democratic National Convention in Chicago in 1968. Though the Bush brand has been devalued, many of his former aides are playing substantial roles in the McCain campaign. Chief among them is Steve Schmidt, who this summer took charge of the McCain campaign’s day-to-day operations. He ran the “war room” during Bush’s re-election campaign in 2004. Schmidt is among a dozen or more top strategists who once worked in the Bush campaigns or his White House. Most of them retain their direct pipelines to Bush’s top political strategist Karl Rove, according to Charlie Black, a top McCain adviser.
Pulled Near Even
Combined, their efforts enabled McCain to pull near even with Obama in many polls last month even after the Democratic candidate’s high-profile appearance in Berlin. Yet the ascendancy of advisers like Schmidt and Nicolle Wallace, who was the Bush White House communications director, is complicating McCain’s efforts to distance himself from Bush. That’s because Democrats have been trying to portray a McCain presidency as a third Bush term. Now they are buttressing their argument by pointing to the McCain advisers who worked for Bush. “Senator McCain, who once railed against the smears of Karl Rove when he was the target, has morphed into Candidate McCain, who is using the same Rove tactics, the same Rove staff, the same old politics of fear and smear,” said Senator John Kerry, the Democratic presidential nominee in 2004, said last week at the Democratic convention.
Flip-Flop Ad
Kerry should know. It was the Rove-Schmidt war room four years ago that produced an instant ad showing Kerry telling a veterans group in West Virginia that he had backed the $87 billion Iraq war supplemental funding bill before voting against it. The ad reinforced a public perception of Kerry as a flip- flopper and further damaged his candidacy. “These are people who know how to make the stuff work at a presidential level,” said Reed Galen, an ex-Bush campaign operative who was McCain’s deputy campaign manager until last year. “In top positions in a presidential campaign, you need people with presidential campaign experience in your top spots,” said Charlie Cook, an independent political analyst. “In the Republican Party today, that means Bushies.”
Mark Salter, a McCain confidant, described the former Bush aides as “a bunch of good people” whose work for the president “shouldn’t be held against them.” Political analysts credit Schmidt, a burly man with a shaved head whom McCain calls “Sergeant Schmidt,” for imposing order and discipline in a campaign that lacked both. While in the White House, Schmidt, 37, played a behind-the- scenes role in shepherding through the Senate the nominations of John Roberts and Samuel Alito to the U.S. Supreme Court. In recent weeks, Schmidt’s rapid-response creed exhibited itself repeatedly, seeming to catch Obama off-guard at times. “There’s been a very impressive turn-around” under Schmidt’s day-to-day guidance, said Galen. “Before, they were in a survival mode for a while. Now they have a sharp message and they’ve taken the fight to Obama.”
